The power of localization for B2B and SaaS

Ever wonder how different languages affect your content and SEO strategy? In this interview, originally published on Undertow Languages, I shared my thoughts on how B2B SaaS companies can scale internationally through smart localization and content strategy. We discussed the challenges brands face when expanding into new markets and how SEO, voice, and cultural nuance are crucial in connecting with the right audience in the right language.

As co-founder of Atelier SEO, I’ve worked with multilingual brands and startups across Europe. I’ve seen firsthand how a thoughtful localization strategy can accelerate growth and retention.

👉 Read the full interview below to learn how localization fuels marketing success and what most teams get wrong.

How Localization Drives Global Growth for B2B SaaS | Undertow