Organic Growth and Content Strategy for a B2B software

Context

This new startup had achieved product-market fit and early traction, but was limited in terms of organic visibility.

Goals

  • Build long-term organic traffic as a sustainable acquisition channel

  • Elevate content quality to match product sophistication

  • Create assets that support both inbound and sales enablement

Actions

Diagram of SEO content strategy showing three main components: SEO-Led Content Strategy, Content Development & Activation, and Growth Systems, with associated practices listed under each.

Results (August 2022 - March 2025)

Steps of an SEO strategy infographic showing four levels: organic traffic growth, referring domains expansion, keyword ranking improvement, and sales impact, with icons representing each step.