1. Organic Growth and Content Strategy for a B2B software

Context

This new startup had achieved product-market fit and early traction, but was limited in terms of organic visibility.

Goals

  • Build long-term organic traffic as a sustainable acquisition channel

  • Elevate content quality to match product sophistication

  • Create assets that support both inbound and sales enablement

Actions

🔸 SEO-Led Content Strategy
• Keyword research based on buyer intent and product value
• Full blog re-architecture and editorial calendar
• Content briefs and optimization workflows for internal/external writers

🔸 Content Development & Activation
• Created whitepapers, gated assets, and downloadable guides
• Led SEO optimization of webinar pages and long-form content
• UX-driven landing pages to support organic rankings & conversion

🔸 Growth Systems
• Built internal playbooks for scalable SEO content
• Managed link-building and referring domain strategy
• Collaborated with product, sales, and demand gen teams

Results (Aug 2022 – Mar 2025)

📈 Organic Traffic:

From ~2.5K to 41K+ monthly visits (15x growth)

🔗 Referring Domains:

From ~75 to 1,200+ — steady, high-quality link acquisition (including big brands from media buying, such as The Guardian and Le Point)

🔍 Keyword Growth:

Ranking for 300+ high-intent, non-branded keywords in the top 10

💬 Impact:

  • Sales team actively used content in outbound follow-ups

  • Improved MQL quality and stream via targeted landing pages